02 Retail · Learning · AI

Retail Academy

A training and engagement platform for retail brands whose teams are spread across hundreds of stores. Headquarters publishes courses, launches and challenges; store teams learn through short, gamified lessons — each in their own language.

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Two sides, one system

Headquarters

Build courses and challenges without developers — or let AI generate them from the brand's own material — push announcements and product launches, and follow completion and scores by store, region and country.

Store teams

Open the feed between two customers, finish a lesson that fits in minutes, earn XP and badges, and compete in store-against-store challenges — on their own phone, in their own language.

What made it hard

  1. 01

    The learner has no desk

    Store staff work standing, phone in pocket, customer in front of them. Anything shaped like office e-learning — long modules, desktop screens, dedicated hours — simply never gets opened.

  2. 02

    Content moves at retail speed

    Collections, launches and campaigns change every few weeks. A course that takes a month to produce is obsolete before the first employee finishes it.

  3. 03

    One launch, every language

    A brand's stores span countries. If translation is a manual step, most of the workforce trains late or not at all — the same content has to land in more than forty languages at the same time.

  4. 04

    Enterprise doors to open

    Retail groups already run identity providers, HR systems and compliance standards. A platform that cannot plug into their existing IT is a platform they cannot buy.

How we built it

01

Microlearning generated by AI

A brand uploads its own material and gets structured lessons back — quizzes, flashcards, exercises — ready to edit and publish, instead of weeks of manual authoring.

02

Engagement built like a game

XP, badges, rankings and inter-store challenges turn training into something teams come back to daily — and the feed connects headquarters and the sales floor in both directions.

03

Written once, delivered in 40+ languages

Translation is part of the pipeline, not an afterthought — a course authored once reaches every market at the same time.

04

Plugged into enterprise IT

Single sign-on through Okta, Microsoft Entra and Google Workspace, HR-system sync, and SCORM, xAPI, LTI and SCIM compatibility — it fits the infrastructure a retail group already runs.

Yours could be next.

Tell us what you are building and what it cannot afford to get wrong. We will tell you honestly whether we are the right team for it.

Start a project hello@elixiria.ma
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